Why Should You Brand Your MSP Solutions?

The primary function of an MSP or managed service provider is to offer excellent IT support and consultancy services to the clients. They also provide valuable suggestions for day to day operations of the SMB. Popular MSPs offer the below-given services to their clients :

• Mail protection and archiving
• Managed antivirus
• Remote support
• Managed broadband internet
• Web protection
• Backup and disaster recovery

All these services will enable you to demonstrate the value of your product to your customers. They also help in increasing your ROI. It is equally valid that not all MSPs provide so many services under one roof. Such an MSP cannot gain the confidence and trust of the clients. If you do not want the same fate, then we would suggest you offer the above-mentioned services to your clients. Over the year, you will be able to build a strong client base. Your tried-and-tested solutions convince your clients, and they keep coming back to you.

 

Have you ever thought of branding your services? You will attract immense values if you brand your MSP solutions. Do not keep talking about vendor promoted features. Instead, talk to your clients about the advantages that you have offered through your white label MSP platform.

Creation of Your Own Brand

When you promote your own brand to your clients, you ensure the longevity of your relationship with your client. Also, it acts like wrapping up the commodity service with a value proposition. Always remember that your customers will not buy any Mail Security tool from You. Rather they will want to buy the one that is the culmination of your life long research and analysis.

You need to bring an improvement in your services. You need not speak to your clients about this improvement. Your services should be enough to showcase the level of improvement. In such a case, most of your customers will not compare your services with other brands. They will not treat your service as a commodity. Rather, they will take your service as a solution that requires investment.

White Label MSP Platform

Generally, IT vendors provide MSPs with the opportunity to package up and resell their services in the form of white labeling. It is quite common nowadays. However, if any vendor is not allowing you to white label its services and products, then you need to shift to another vendor with a white label MSP platform.